Greenville
Marketing: Doing the opposite
By KEN GASQUE Think about a football game. You’re the coach. Your team has the ball and it is 3rd and 9. The defense is thinking pass because you have …
Palmetto optimism not high
Monthly NFIB survey shows small business optimism is low in South Carolina, across the nation.
It’s in our ‘fabric’
The recession has been challenging, but Upstate nonprofits are forging ahead.
Monthly update
Drive Business Downtown at Fluor Field May 3 Elliott Davis LLC and the Greenville Drive invite Upstate businesses to join them for one of the largest networking opportunities of the …
Understand your marketing problem
By KEN GASQUE Understand your problem before you fix it. This sounds simple enough. However, that is not the way most problem solving takes place, especially marketing problem solving when …
Trustworthy leadership is an inside job
By ANN ELLIOTT You are dismayed and disappointed when others break a promise or fail to honor their word. Enough broken promises and distrust sets in. You and/or your business …
The county has it going on
Site Selection Magazine ranks Spartanburg County 2nd in nation for development projects.
State is ‘Made for Vacation’
New advertising campaign works, attracting more visitors to South Carolina.
Monthly update
Flagship Properties acquires Riverside Flagship Properties, a Greenville-based real estate company, has acquired Riverside Property Management of Greer. Through this acquisition, Flagship Properties will manage more than 200 homes throughout …
Be bold and take a risk
By KEN GASQUE Will you take it? Will you have the courage to use it? Most people don’t. The best advertising ever produced is hanging on art director’s walls, tucked …
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